Byeoljubujeon:

Opening the Night at Janganmun Turtle Market

-A Night Market Festival Where Tradition Meets Modernity, and Local Culture Meets Youth Culture

🌐Event Overview
: Suwon Night Market Celebration

Local Folklore, Youth Culture, and Public Space in Motion

Held in the historical heart of Suwon, the Byeoljubujeon Night Market is a one-of-a-kind event where traditional Korean narratives, such as the classic tale of the turtle’s journey to the Dragon King, are reimagined through the lens of contemporary youth expression.

This vibrant night festival transforms Janganmun Turtle Market into a stage of cultural fusion—bridging generations, genres, and geographies through food, music, and creative performance.

🗓️Event Details

Date & Time: Friday, June 27, 2025 | 8:00 PM – 10:30 PM
Venue: Central Street, Janganmun Turtle Market
Admission: Free of charge

🧭 What to Expect

1. DJ Booth & Main Stage

- Live DJ sets, hip-hop, acoustic, and dance performances
- Interactive TikTok & Instagram Reels challenges for all participants

2. Food Market & Local Pop-Ups

- Traditional dishes from market vendors
- Youth-run pop-up stores, including Ajou University’s “Turtle Labs” and local craft liquor booths

3. Photo Zone: “Neon Hip Turtle”

- A photogenic space with neon signage and full-length mirrors
- Designed for stylish night photography and social media sharing

4. Experience Programs & Theme Games

- Voice of Turtle Market: Singing contest open to everyone
- Upcycling workshop: Create papier-mâché art
- Playful games: Makgeolli bottle bowling, meme-poster treasure hunt, and more!

🔍 Cultural Significance of the Night

Reimagining Folklore Through Youth Expression:
Traditional stories like Byeoljubujeon are reinterpreted with humor, music, and performance
Public Space as Cultural Canvas:
The market becomes a shared space where community, history, and creativity converge
Connecting Generations Through Market Culture:

A collaborative experiment in bringing the past into dialogue with emerging lifestyles

🎓 Final Reflection

The Byeoljubujeon Night Market is more than a night of entertainment—it’s a reawakening of place.
Under the gate of Janganmun, the voices and visions of Suwon’s youth breathe new life into traditional space.
Music, storytelling, and the vibrancy of local markets collide to form an urban identity in motion—one you won’t find in guidebooks.

Come for the market, stay for the meaning.

Experience the old, through the eyes of the new.

Click here to register for free Turtle Market Shuttle Bus🚀

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